Route-to-Market Experts
Former commercial executives specializing in Route-to-Market transformation, distribution optimization, and strategic partner development.
Analyze current distribution performance, identify execution gaps, and define a high-impact growth agenda.
Lead complex RTM redesign programs while navigating operational constraints and competing priorities.
Identify and engage winning partners, influence stakeholders, and build practical routes to execution.
With two decades of dedicated experience in the Wine & Spirits industry, I successfully launched and managed over 300 brands throughout the Asia Pacific region. My specialization lies in the establishment and proficient management of robust distribution partnerships, which spans across 25 markets and involves collaboration with 70 entities in Asia Pacific, Europe, and the Middle East. You can harness my expertise to transform your Routes-to-Market, accelerate your commercial expansion, benefiting from comprehensive insights and expertise, without the need for a full-time commitment.
Deep understanding of local distributors, retailers, foodservice operators, and emerging sub-channels.
Strong network of commercial decision makers to unlock the right conversations quickly.
Align your partner strategy with counterpart growth agendas to improve buy-in and activation.
- Client: Export Director, leading European food company.
- Briefing: Transform Route-to-Market in Vietnam and Thailand: audit distribution performance, identify growth gaps, and support partner negotiations.










